วิถีชีวิต (lifestyle)

Dillicious pickles partners with Funlab in search for investment

Homegrown pickle company Dillicious has partnered with entertainment venue giant Funlab in its search for expansion funding, offering an American-style pickle pizza with a minimum investment of $99. 

Co-founded by James and Liza Barbour in Victoria in 2018, Dillicious was born from the absence of quality American-style pickles on Australian shelves, with available alternatives largely grown and produced overseas. 

The brand has since made and sold over 1 million pickles, with demand continually increasing. 

“Our aspirations for Dillicious are not small,” Dillicious co-founder and general manager James Barbour said. 

“To spread the pickle power even further we need to make our pickles accessible to everyone – on shelves in more retail stores and served by even more commercial kitchens.” 

Already stocked by over 400 wholesale customers throughout Australia – including Coles Local, Costco, Bar Luca, Easeys and Veggie Bar – Dillicious have been approached by big names in the food industry which will see their growth increase exponentially.  

But to increase production capacity they require new manufacturing equipment and a larger facility. So Dillicious is now raising capital through an equity crowdfunding campaign.  

“We’re excited to be able to offer an opportunity for our customers and the public to become a part of our journey as shareholders, with a minimum investment of $99,” Barbour said. 

The new facility will boost production numbers and help keep jobs and production on Australian soil, continuing to support the growth of the local food manufacturing industry. 

Dillicious’ equity crowdfunding campaign hit its minimum target of $100k within the first 10 hours, however the brand is keen to welcome more investors by offering more than shares. 

A partnership between Dillicious and Funlab – the team behind Australia’s popular indoor venues Strike Bowling, Holy Moly, Red Herring and Archie Brothers – has resulted in a fun spin on capital raising.  

“To say thank you to our investors, we’re shouting them a pickle pizza thanks to the team at Rando Sandos, the restaurant operating out of Funlab’s entertainment venues throughout Australia,” Barbour said. 

“This classic cheese pizza is loaded with our American-style dill pickles, so our shareholders can taste the Dilliciousness for themselves!” 

“Funlab is committed to using high quality, sustainable and attainable local produce in our menu at Rando Sandos,” Funlab executive head chef Dan Child said. 

“The current pandemic has highlighted that our customers really do care that we’re supporting local food businesses. In 2020, we teamed up with Dillicious, and their delicious pickles are now featured on our menus across Australia.”  

Dillicious’ equity crowdfunding public offer closes on 30 June. 

Visit https://www.birchal.com/company/dillicious to find out more. 

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