The largest Take ‘n’ Bake pizza brand in the US, Papa Murphy’s, has partnered with Fritos, a PepsiCo flagship brand, to create Fritos Outlaw Pizza.
The new, limited edition pizza combines classic BBQ flavours with crunchy Fritos corn chips. It is made with a crispy thin crust, creamy garlic sauce, whole milk mozzarella, Texas brisket, onion mix, sweet BBQ sauce drizzle and topped with crunchy Fritos. Also, the Fritos remain crispy after baking, providing an extra crunch to this new pizza offering.
The Fritos Outlaw Pizza is available at Papa Murphy’s locations across the US from June 28 through to September. Like all other Papa Murphy’s pizzas, the Fritos Outlaw Pizza can be baked how fans like it. The pizza can also be grilled, adding a twist to consumers’ next family BBQ.
“Papa Murphy’s is thrilled to team up with a beloved brand like Fritos to ‘change the way you pizza’ just as we kick off summertime,” Papa Murphy’s SVP of Customer Experience and Brand Marketing Kim McBee said.
“The crunchiness of the Fritos pairs perfectly with the BBQ flavours, putting a delicious twist on a fan-favourite, and is great for family outdoor gatherings.”
To celebrate the debut of Fritos Outlaw pizza, Papa Murphy’s has also unveiled its six-week Slices of Summer campaign this month. Every two weeks, Papa Murphy’s will introduce themes showcasing the versatility of its pizzas – whether prepared on the grill or pulled fresh from the oven. As part of the campaign, fans can enter for a chance to win grills and other backyard-themed weekly prizes at www.grillmypapamurphys.com.
“Fritos is an iconic snack that has been a fan favourite for more than 80 years. It’s always inspiring to see all of the creative ways fans enjoy Fritos, from snacking with dips, to the classic Fritos pie and pizza too,” Frito-Lay North America vice president of Brand Marketing Stacy Taffet said.
“Based on our recent Snack Index, we also know that eight in ten consumers view snacks like Fritos as a staple for summer, so we’re excited to introduce this way to enjoy them.”
In unveiling the new Fritos Outlaw Pizza, Papa Murphy’s and Fritos will also co-launch a 360-marketing campaign, including a new television commercial which comically imagines exactly what happens when the outlaws show up to dinner instead of the in-laws. The commercials will air from June 28 in Papa Murphy’s markets.
To learn more about the Fritos Outlaw Pizza, visit papamurphys.com and check out @officialfritos on Instagram, Twitter and @FritosUS on Facebook as well as @papamurphys on Instagram and Twitter, and @papamurphyspizza on Facebook.